Monday 9 March 2015

New from Make Up For Ever

The make-up industry is growing and changing at such a rate that it's hard to keep up with everything that comes out and it's easy to fall out of touch with brands. During a recent demonstration at (my favourite shop) PAM I was introduced to a whole lot of new products from Make Up For Ever and completely fell back in love with this brand. It also reminded me that as much as I love applying make-up I also just adore watching other artists at work and this demonstration was no exception - and incredibly refreshing to see something bright and creative rather than an advertorial smokey eye (as much as I love them). Kicking myself for not getting the artists name (or asking her where she got her lovely boots from).

I'm not going to give a full run down on how she created the finished look but I thought I'd share some pictures and
a few of the stand out products for me (if I can read my notes, very hard to write fast with a big bump in the way).

The finished look - my picture doesn't do the vibrant colours justice

New Step 1 Skin Equalizers
  • Currently available in hydrating (for dehydrated skin), nourishing (for dry skin), mattifying (for oily skin) and smoothing (for all skin but great for more mature and acne prone). These primers are usable on their own, on top of moisturiser or together for specific zones of the face. 
  • Being added to this range are 7 other skin correcting and radiance primers specific to skin colour or desired effect. A light blue primer for pale skins with slight redness, less extreme than the green primer which is for darker skins with redness. Banana primer which is great to lighten dark skins or add glow to paler skins. Peach which adds brightness and is great under the eyes for dark circles and Caramel a lovely primer for darker skins and ideal for those of us who have to even out skin on men who don't want to wear make-up!
  • These four standard primers are available in 15ml (£14.50) and 30ml (£26.95) and the new radiance and correcting ones only available in 30ml. I'm hoping this will change as it would be great if you could buy all of these as 15ml in a pack - a kit must have I would have thought.
Face and Body Fluid
  • A possible rival for MAC's Face and Body? I don't know as I've only tested this on the back of my hand but it has a beautiful light finish and is buildable. 
  • Water-based and water-resistant. 
  • Suitable for all skin types
  • Available in 18 shades
  • £30.25 for 15ml
Pro Finish
  • Foundation and powder in one, you can use this with a sponge or beauty blender to get the full coverage of a foundation or with a brush to set make-up and mattify shine. 
  • Great for blending over any mistakes or freshening make-up that's been on all day. 
  • Doesn't contain very much talc so great for on-set touchups
  • Available in 24 colours 
  • £29.75 
New Synthetic Brushes
148 blending brush
  • Though they will continue producing a small range of their natural brushes this new range of synthetic brushes is seriously impressive and there are 75 on offer. 
  • Choose between wavy (softer) or straight (more rigid) bristles there are some really interesting shapes available. 
  • The stand out ones for me were the 140 highlighter brush (actually looked fantastic for blending) and the 148 blending brush.
New Artist Shadows 
  • With water technology that make the powder feel more creamy in texture, are longer lasting with a more intense colour pay-off.
  • Available in matte and four new finishes metallic (ME), diamond (D), Satin (S) and iridescent (I).
New Ink Liner
  • A liquid liner with a precision tip and matte finish. The blackest liner you'll find apparently. 
  • £17.50
New Smokey Stretch Mascara
  • Silicone applicator
  • Good for lashes that need definition not volume or for shorter lashes. 
  • Available in black
  • You can get separate mascara applicators for this - make-up artists rejoice
  • £19.75
My Make Up For Ever Wish List...
Ink Liner
If you are in the Shepherds Bush area I really recommend checking out PAM which is just off the Goldhawk Road. A true treasure trove for make-up artists and those wanting to get their hands on some harder to get products.

12 Flash Colour Case in Cinema (foundation case underneath)

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