Jo Malone is a household name. Everyone has their favourite (Lime Basil & Mandarin since you ask) and for some of us it's the ultimate house gift. However, not so many people know that Jo Malone (MBE) left the eponymous brand in 2006 and 2011 after trouncing a particularly aggressive form of cancer came back with a new company Jo Loves.As a brand Jo Malone, now owned by Estee Lauder, is huge and available worldwide - everything about it, even the black framed cream packaging is luxurious. Jo Loves feels different. Of course it's on a smaller scale, it's a relativley new company created by someone who has her name on products she created, in a design she wanted but is no longer affiliated to. That must be incredibly difficult. You need to it look different, you need to come up with a whole different range of fragrances and ideas. And she's done it. Jo Loves feels intimate, personal, boutique. She seems to be able to create the most amazing and unique smells and Jo Loves doesn't disappoint. Pomelo, Mandarine, Mango Thai Lime, White Rose and Lemon Leaves or my favourite, Green Orange and Coriander.
